Euregio Mobil – Tourist Attraction Guide within Euregio Egrensis
In January 2006, in cooperation with the working group Tourismus der Euregio Egrensis, the Karlovy Vary Region issued the map of leisure time utilization Euregio Mobil – Tourist Attraction Guide within Euregio Egrensis. This tripartite Czech – Bavarian – Saxon project was co-financed by the European Union within the frame of the Czech Republic – Free State of Bavaria Community Initiative INTERREG IIIA Programme. This paper introduces various possibilities of the utilization of cross-border public mass transport, which is represented in the Karlovy Vary Region by the company ČSAD Autobusy Karlovy Vary a.s., with the Cyklo EGRENSIS offer and various tourist offers (hiking, winter sports, cycling, shopping and what is worth seeing) on both sides of the border. The aim was to develop a common advertising material reaching and containing the whole area of Euregio Egrensis, i.e. including the Karlovy Vary Region. Thus for the first time all regions of Euregio Egrensis can be presented by common advertising materials.